A method that teaches businesses to publish verifiable claims should publish its own. Everything on this page can be checked.
The fee is published deliberately. Almost every program at this level hides it behind a call — and a business that will not publish its own numbers is in a poor position to teach anyone about verifiable claims.
Thirty-eight years in disruptive innovation and market position architecture. Positions built across seven unrelated industries — which is the part that matters, because a method that only works in one category is domain expertise rather than a method.
No client names published. Ever. A man who teaches positioning and then spends a client’s position to buy his own credibility is doing the opposite of what he teaches. The mechanics are stated in full. The names are not.
If you want to know who, the mechanical detail is specific enough that you can work it out.
A position architecture method for building a business that becomes the only obvious choice in its market. Not by leaving the market. By holding ground inside it that competitors cannot occupy.
Six stages — Field, Void, Transcendence, Confirmation, Institution, Saturation — run as a three-to-six-month engagement or taught in the room.
The method and every term within it are originated by Edwin Earle Jacobi III. They are terms of art, used as defined, and any use carries that attribution.
That last one is the real verification. Everything else on this page is a claim about the past. The instruments are a claim you can test today, on your own business, at no cost.
Test ItCEO High Ground · Twenty seats per cohort · One decision-maker per business · No competing businesses in the same territory
The Definitive Conclusion · Edwin Earle Jacobi III